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杭锦旗电子商务进农村综合示范项目工作进度及资金拨付情况总结(2022年8月)

按照国家电子商务进农村综合示范工作整体要求,我旗电子商务进农村工作稳步推进,现将2022年8月份工作进展情况公示如下:

一、农村公共服务体系建设

已完成入驻企业10家,提供孵化服务企业20家已对接本土企业、村集体经济、涉农企业等30余家,完成溯源产品5款,发放溯源码5000余个开展网络营销活动3次;帮助内蒙古欣亿丰农牧业有限公司、巴拉贡水旱码头等设计品牌LOGO、品牌包装3套;帮助开展黄河碱地米、欣亿丰葵花籽油、新井渠玉米等20余款产品进行质量检测。

本月开展的工作具体如下:一是旗农村电子商务公共服务中心运营及管理工作;二是拍摄更新新井渠玉米溯源流程图片,帮助入驻企业解决电商直播中遇到的问题;三是在电商公众号、杭锦旗电子商务公共服务平台发布电商资讯29篇。

二、苏木镇、嘎查村级电子商务服务站建设与服务

已完成建设5个镇级服务站点,建设完成38个村级服务点2个镇级服务站点在建

本月开展的工作具体如下:一是开展站点定期巡检工作,盘点村站固定资产,调研运营情况;二是向镇级站点移交直播设备,助力镇级直播基地建设;三是助力站点的代购代                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 

销业务及农产品上行业务,增加站点效益。

三、农村流通基础设施体系建设

已完成整合本地终点物流、极兔、申通、圆通、韵达等5家物流快递企业,建设了1条物流快递配送线路,配备物流配送车辆及人员,通过农村物流信息管理平台统一调度分配等措施,共同构建旗镇村三级物流体系

本月开展的工作具体如下:一是大力宣传开展同城配送业务;二是推动商贸业务发展实现工业品、农产品配送下乡;三是8月份快递上行件152票,下行33122票。

四、农村供应链体系

成立杭锦旗农副产品高质量发展协会,组织30余家涉农企业入会,共同打造“天牧朔方 云端杭锦”区域公用品牌,为本地农产品生产企业免费设计印刷带有“天牧朔方 云端杭锦”LOGO的包装礼盒共计10余款;参加农牧业展会、品牌推介会、产销对接会等4次,组织开展杭锦旗农产品摸底调研工作根据调研情况,进一步制定《关于促进农产品网络销售的实施方案》,为杭锦旗农产品电子商务供应链体系建设奠定基础。

本月开展的工作具体如下:一是利用“天牧朔方 云端杭锦”商城、抖音、快手等平台每天开展2场直播推介活动,助力农产品销售;二是顺利举行“乐享消夏杭锦旗文化美食节暨农产品展销推介会”活动,活动5天期间,发布各类活动宣传信息5条,累计阅读量达50000余次;邀请内蒙古广播电视台主播晓庆做客杭锦旗农村电子商务公共服务中心,在活动现场直播推介天牧朔方区域公共品牌及杭锦旗各苏木镇的优质好物,直播累计访问浏览超2万余人次,平均在线人数350人以上,直播回放访问人数1.5万余人次;各类美食、娱乐商家、农产品展接待游客30000余人次;美食、娱乐区活动开幕式当天销售额突破11万元,农产品展销售额超8万元;活动4天累计销售金额达60余万元,周边商家、摊贩、市场消费较活动前拉升32%,客流量提升42%。

五、人员培训和人才培养

本月开展培训后追踪服务工作,针对已培训学员实践时遇到的疑难问题进行解答50余人次,解决疑难问题30余个。

 

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